![]() Lots of sales and marketing experts tell you to have a plan and to work that plan. This review of Palo Alto Software’s new Sales and Marketing Pro is aimed at helping small business owners who need a step-by-step approach to creating a dynamic and usable sales or marketing plan, or both. ![]() Peter Drucker once said, “The purpose of business is to create and keep a customer.” You can’t do that without a sales plan or a marketing plan.Įvery research study you hear about small business says the number one challenge facing business owners today (and yesterday and tomorrow) is a lack of sales.
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